Once relegated to the domain of angsty teens, texting is fast becoming a useful tool for businesses to keep customers engaged and happy.

These days, 90% of people would rather receive a text than speak on the phone. Quick, efficient and less casual than a phone call, it’s a viable way to keep people in the loop without having to waste time on small talk.

Watch the video above for some more insights from Meg on why texting is not only appropriate but encouraged!