How to Position Your Role to Attract High-Performers
Too many mortgage brokerages post job ads that read like shopping lists:
Must have X years’ experience
Must know these systems
Must be able to hit the ground running
The problem? High-performers aren’t excited by a checklist. They’re excited by opportunity.
If you want to attract top talent, your role needs to be positioned around:
- Growth: What’s the career pathway? Will they build a book, lead a team, or become a partner?
- Impact: How does their role contribute to the success of the business and the clients you serve?
- Support: Do they get admin/credit support, tech tools, or mentoring to help them excel?
- Culture: What’s it like to actually work in your team day-to-day?
- What’s in it for me: Let’s be honest, this is what all of us think about.
High-performers don’t just want a job. They want a role that matches their ambition, values, and lifestyle.
So before you start recruiting, ask yourself:
Would this opportunity excite the kind of person I want to hire?
Does the way I position the role show why my business is a better choice than the one they’re in now or other options in the market?
Get this right, and you won’t just fill a seat—you’ll attract the right person who stays, grows, and adds real value.
